GIN MG
What did we do
Social media strategy
Art direction
Content creation
Motion design
Web development
No posing, just living.
No posing,
just living.
What did we do
Social media strategy
Art direction
Content creation
Motion design
Web development
No posing,
just living.
In a world obsessed with appearances, shaping the digital identity of a brand like GIN MG felt like a breath of fresh air. As fresh as their gin. Their positioning says it all: they’re fans of the real thing. Those after-meal chats that end with a stained tablecloth, or having a gin & tonic in a simple highball glass, a cortado glass… or whatever you’ve got at home. In short, they’re fans of Real Life, and that had to come through in their social channels, no question asked.
Keeping it real
GIN MG is much more than a gin: it’s a story of passion and enjoyment that deserved to be told from start to finish. The challenge was clear: to create a digital universe, from Instagram to the website, capable of connecting with people who shy away from anything staged. To achieve it, we built a strategy rooted in spontaneity and authenticity, with a brand tone that feels current, relaxed, and effortless. Of course, we backed it up with a strengthened visual identity, where lightly edited photography, playful everyday scenes, and dynamic graphics take centre stage—designed to reflect the brand’s positioning and let it speak in its own voice.
Unfiltered social
We turned the concept into an experience with a clear focus on social presence. We made Instagram the brand’s main amplifier, developing different content streams and formats designed to build a narrative that feels close, spontaneous, and instantly recognisable. A way of communicating that’s honest and full of personality, rooted in everyday moments and putting people front and centre.
And a very
Real Life website
We extended that same universe through a website redesign, with a fresh look inspired by the mosaic at Plaça de la Vila in Vilanova i la Geltrú, the place where the brand was born. A design that breathes identity, supported by direct, fun copy with zero artifice, adaptable to an international context through the concept "This is Vida".
The result: an authentic digital experience, made for Real Life fans who enjoy the simple things, here and anywhere.
