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Open Arms
DESDE AQUÍ SE VE EL MAR

What did we do

Social & Creative Strategy

Art Direction

Graphic Design 

Web Development

From an interior ground floor and still, see the sea.

From an interior

ground floor and still,

see the sea.

Do you recall seeing banners hanging from balconies with the message 'From here you can see the sea'? Well, we had something to do with that. We wanted to make a shoutout to all the people who are no longer willing to keep quiet about deaths at sea. Those who support the work of Open Arms and their mission to save lives. To do so, we prepared a campaign that, in addition to making their community visible, would bring the reality of the sea closer to those who have not yet seen it.

Campaing video

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All roads lead to the sea.

All roads

lead to the sea.

A 360º awareness campaign with a powerful message published in both traditional media and in other less frequent; like murals at the port of Barcelona in collaboration with Montana Colors and scannable shopping bags in stores such as Natura. All the offline pieces were built entirely by QR codes that hid reality and, at the same time, revealed it.
This turned each piece into a gateway to the immersive and interactive experience of the campaign. An opportunity to see with your own eyes the other side of the Mediterranean.

The campaign worked toward the objective of denouncing, raising awareness and making visible not only the reality of the sea but also the large community of people who support Open Arms and its mission of not leaving another life adrift.

All roads

lead to the sea.

If you like our work,
just get in touch.

Let's talk

If you like our work,
just get in touch.

Let's talk