Xuan Lan, the internationally known yoga instructor, approached us for the launch of her new online studio. Together we created this private space, accessible via monthly subscription, aimed at providing high quality yoga classes, additional instructional services, and exclusive, added-value content. To create this new platform, Buzz put together a digital strategy not only to launch, but to maintain over time, her new business services. We also gave her brand a complete makeover, including a new logo and visual identity, to breathe new life into xuanlanyoga.com and to showcase her new online studio.
