Xuan Lan, the internationally known yoga professor, came to us for the launching of her new online studio. Hand in hand, we created this private space available through monthly subscription in an effort to provide high quality yoga classes, additional guidance services, and exclusive content. To accomplish this new platform, here at Buzz, we assembled a digital strategy not only to launch, but to sustain in time her new business services. In addition, we gave her brand a complete rebranding including a new logo and visual identity that gave life to xuanlanyoga.com and her new online studio.
