Vueling

For the first campaign of the year with Vueling, we decided to integrate data and to connect with a millennial habit: travelling to concerts and festivals. 

Working with the idea of New Year's resolutions, we analysed users' Spotify profiles to find out which artists they listened to most in 2017 and then suggested as 2018 "travel resolutions" the cities in which these artists would play next. Users could share their results, allowing them to enter a draw. That is, of course, unless they were too ashamed to admit that their most-listened-to artist was Britney Spears :-)

Client data
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Creative campaigns
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Development
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Front-end & Back-end
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Results
1.038.684
impressions
2.897
participations