Santiveri

Santiveri asked us to relaunch their classic product: Pan Dextrin, in a quest to boost salience and give the brand’s personality a fresh touch.
With modest resources, a strong insight and some slight humour, we created a mini campaign to make the product unforgettable: Difícil de pronunciar, fácil de digerir (“Hard to pronounce, easy to digest”).
This way we not only reinforced notoriety of the product name, but also incorporated the product’s main benefit into the claim.

Client data
Creativity
Web Design
Brand Identity
Development
Websites
Front-end & Back-end
Mobile optimization
Performance
Digital Media Planning
SEO optimization