Right Guard

Right Guard, the life-long deodorant from the UK, is relaunched with a completely new branding and brand voice stating one universal truth: To live is to sweat. Regardless of what you do, sweating is part of life,  but with Right Guard by your side, there’s no need to worry. This campaign flooded the UK's streets, internet walls, retailers DM's and every social platform with a message of security and complicity targeting, well, everyone who sweats. 

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