Right Guard

Right Guard, the legendary deodorant from the UK, has been relaunched with completely new branding and brand voice, stating one universal truth: To live is to sweat. Whatever you do, sweating is a part of life, but with Right Guard by your side, there’s no need to worry. This campaign flooded the streets of the UK, internet walls, retailers DMs and every social platform with a message of confidence and complicity, targeting basically everyone who sweats. 

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