The Ferrero Group brand wanted a digital campaign which would be developed through a series of competitions. They wanted an umbrella concept that would highlight the irresistibility of the product, but at the same time each competition had to be different and linked to the specific time of the year in which it was run.
We created the concept “Go for the irresistible”, a general theme that could be adapted to a variety of different themes: we wanted to challenge our users to do what they most desired but still hadn’t dared to do.
A different challenge for every competition, and a different influencer who would act as a coach in the challenge. For example, when everyone was talking about Dulceida and Alba Paul’s wedding, we organised a competition with Alba Paul herself as coach. The challenge? Dare to declare your love, of course!
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