A digital campaign for Oust, UK descaler brand, with the aim of highlighting the importance of taking care of small appliances. The main part of the campaign consisted of two videos, each showing a first date with an unexpected ending: limescale ruining everything. Through hyperbolic humor, we invited users not to underestimate the build up of limescale in their small appliances, since its effects can transcend further than we could imagine. We also created a landing page that allows users to discover the hardness of the tap water in their area.

Client data
Digital & Social Strategy
Creative campaigns
Content creation
Web Design
Front-end & Back-end