CND is launching a new nail polish, exclusively for EMEA. A colour that is so much more than just a shade. Happy Child is the perfect excuse for connecting with their audience on a deeper, more emotional level. This is a great opportunity to expand the brand’s territory and move away from the usual superficial approach of cosmetics brands. Made of memories is an announcement campaign that bottles up the sweetness of youth, the passion of a playdate and the happiness of a new creation.

Client data
Digital & Social Strategy
Creative campaigns
Content creation