Pallapupas needed to put their profession in value, for more people - both in and out of hospitals - to understand that their job is to be in service of emotional health.
Thus, Palabra de humor was created. Based on a word play (“Palabra de honor”, “Word of honor”), it is a campaign that vindicates and elevates the profession of Hospital Clown to an essential within the health sector.
To achieve this, we rewrote the hippocratic oath and gave a touch of Pallapupas characteristic humour.
The campaign worked on digital and offline channels.