A digital campaign for Oust, a UK descaler brand, aimed at highlighting the importance of taking care of small appliances. The core of the campaign consisted of two videos, each showing a first date between two people, with an unexpected ending: with limescale ruining everything. Using hyperbolic humour, we invited users not to underestimate the build-up of limescale in their small appliances, since it can have more far-reaching effects than we would imagine. We also created a landing page that allows users to find out how hard the tap water is in their area.

Client data
Digital & Social Strategy
Creative campaigns
Content creation
Web Design
Front-end & Back-end