We started working with Proactiva Open Arms since its first days of activity. Together we defined the communication and branding strategy for an NGO with a 100% digital DNA.
So, we worked on the website, carried out different campaigns to attract donations, etc. The pieces included a video, taking advantage of the collaboration and willingness of Pep Guardiola; a crowdfunding campaign, giving visibility to the voices of the people rescued from the sea by POA; and an activation with celebrities lobbying against the accusations received by the NGO.
