Kinder Surprise

Kinder Surprise went for innovation, in the form of a chatbot on Facebook. that immersed users in the world of "Gru, my 3rd-favourite villain". This artificial intelligence allowed users to translate their name or any phrase into minion language and share it with their friends. Our algorithm created the minion language from scratch and "on the go", learning from every user interaction. Here's our favourite: a user used the chatbot to translate "Will you marry me?” into minion.

With this project we presented the first chatbot in Spain created with user entertainment in mind, not just for customer service purposes.

Client data
Creativity
Digital & Social Strategy
Creative campaigns
Content creation
Web Design
Development
Websites
Front-end & Back-end
Chatbots & Applications
Results
18.840.000
impressions
9.000
participations
11.000
interactions