Kanaola

Kanaola is a new bikes brand, born in Andorra, for which we have created both a strategy (brand positioning and visual identity) and the website.

A series of focus groups with cycling enthusiasts guided us in the creation of the “BE AN OUTSIDER” concept: an invitation to get out from the marked paths to look for the superior quality of a "niche" producer. This claim was conceived together with the stamp "Andorra Proof" because  if a bike works on the Andorran peaks, there would be no road or mountain that could resist it.

The web, which includes e-commerce, develops the visual identity with a  design that creates a smooth and pleasant user experience.

Client data
Creativity
Digital & Social Strategy
Web Design
Brand Identity
Development
Front-end & Back-end
Mobile optimization
E-commerce