Activia launches Smoothie & Go. A product aimed at a young audience, somewhat hectic and in constant motion. To approach them, we gave them an irresistible promo and a stimulating mechanic for their restless minds. We create Activia Stickers & Go. A series of cartoon illustrations of the product performing different activities. The stickers enlivened the stories of all the participants. In this way they not only learned about novelty, they also interacted with the product and discovered that any time is a good time to consume it.