From four lifeguards
to an international NGO

In September 2015, four lifeguards from Badalona formed an NGO from scratch in an emergency situation: the refugee crisis that reached the island of Lesbos and the Central Mediterranean. Nobody was there to help them. Nobody knew them. They needed visibility and donations to be able to achieve their goal: that ‘no life be left adrift’.

iPad

The solution


To set up the world’s most personal NGO

People had to know about the existence of these completely anonymous heroes. So, we developed a communications strategy and from there we created various crowdfunding websites, as well as creative awareness videos that positioned the NGO both nationally and internationally.

Moreover, we took advantage of the reach afforded by the numerous celebrities interested in the cause, such as Pep Guardiola and Richard Gere among others, by creating pieces, content and creative actions in which they participated. Today, Proactiva Open Arms is one of the most highly regarded NGOs in the world.

iPad

The results

27,500

Lives saved

150,000

Followers

37,000

Microdonations

2,000,000

Euros raised

Other things we do for Proactiva Open Arms

Media
Social media consultancy
Communication strategy

Using cookies

By continuing to use www.buzzmn.com you are giving consent to cookies being used. For information on cookies please visit our Privacy Policy.

ACEPTAR
Aviso de cookies