La Obra Social "la Caixa" wanted to communicate an offline campaign digitally, which consisted of a tribute to all those people, through social organizations or through volunteering, dedicate their daily lives to building a better society. It was also a way of thanking all the NGOs that work with La Obra Social "la Caixa". How could we transform this concept and its pieces into successful content for social networks?
We decided to create an important happening in digital terms, whereby the video pieces would serve as support content. Furthermore, we converted them into more native media formats, such as GIFs or 15-second pieces.
The happening consisted of creating the Day of the Essentials, with various celebrities and users joining the celebration by uploading a photo to their social networks.
Tweets and retweets