Influencers to promote
brand concept

The Ferrero Group brand wanted a digital campaign which would be developed through a series of competitions. They wanted an umbrella concept that would highlight the irresistibility of the product, but at the same time each competition had to be different and linked to the specific time of the year in which it was run.

iPad

The solution


Go for the irresistible!

We created the concept “Go for the irresistible”, a general theme that could be adapted to a variety of different themes: we wanted to challenge our users to do what they most desired but still hadn’t dared to do.

A different challenge for every competition, and a different influencer who would act as a coach in the challenge. For example, when everyone was talking about Dulceida and Alba Paul’s wedding, we organised a competition with Alba Paul herself as coach. The challenge? Dare to declare your love, of course!

The results

12,000,000

Hits

44,000

Interactions

26,000

Visits to the app

2,000

Participations

Other things we do for Kinder Bueno

Brand strategy
Creation of social media content
Community Management

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